Giving Cancer the Finger

15051954_10155410858434951_1878232446_o
Photo Credit to Ms. Brandalynn Armstrong

Prostate cancer is the second most common cancer among men, second only to skin cancer. It is also highly treatable; especially with early detection.

That last part is the key. Men have to be checked. Checking the prostate involves getting to a doctor, getting over yourself and letting a doctor in the back door. It is not a big deal and it can save your life or more importantly your sex life.

November is Prostate Cancer Awareness Month. In order raise awareness, to convince men to get themselves checked, and to raise some money for the cause, ZerØday Brewing Company brewed Double Finger Double IPA. A big and intense Double IPA brewed with Loral Hops a new variety that I first encountered and wrote about when drinking 291 Experimental IPA at Moo-Duck Brewery in Elizabethtown.

The notes found in the 291 IPA are found in abundance in the Double Finger. To the point where I wondered if they were the same hop variety. The Double IPA essentially took the floral and lemony citrus flavors to 11. The dark fruit notes I recalled from the former beer were not as prevalent in the latter. Loral hops is a remarkable hop variety in the intensity of the notes and their starkness. These are easy to define flavors that just work.

The strong malts of this beer buttresses the hops and gives it exceptional mouthfeel. The two together lubricate the beer and allow the high ABV to slip in with ease. There is no astringency here. You can relax and just ride this one out.

ZerØday did a kickoff party that I could not attend but looked to be a great time. This really drove the point home for those in attendance and paying attention on social media about the need to get yourself checked. But Theo and Brandalynn aren’t just stepping up with awareness; you can’t pay the bills with that. Of the proceeds for Double Finger, 10% of this 10% beer will be going towards the cause and will really penetrate the problem.

This is a very good beer and by drinking it you are doing a little good too.

Don’t Fear The Finger.

Post-Script:

#NovemBEER

ZerØday also released a beer this past weekend for and in conjunction with the Harrisburg Marathon. It is Air Horn One, a session IPA. It is showing up all around HBG in bars that partner with ZerØday. I have not had it yet but you should probably check it out as their session IPAs have been generally pretty good.

ZerØday has really taken on an important role in the Midtown of Harrisburg. They are part of the neighborhood and it’s things like these beers and inviting people into the process that makes them feel like part of the community more than just the neighborhood watering hole.

Maybe the biggest driver of that, but few have noticed, is the fact that ZerØday is occasionally a classroom as Theo and Brandalynn are teaching a brewing sciences class on behalf of HACC. Which has me asking: “What aren’t they doing right now?”

I really tried to keep the double entendres to a minimum but even this line feels like one.

Babe Was a Good Car…

A car can be a funny thing. It is not a person or a pet but it has personality. We put it on them but it can feel real. Mine always felt athletic, bossy, a little sheepish of its few but obvious faults and a little sexy.

I got my Beemer more than seven years ago. She was gently used yet she sat and waited on a dealer’s lot for months. I visited her a couple times before finally picking her up; it was only after being told that if I did not buy her she was going to the auction,

Sometime later I met my old college roommate on the way to see a USMNT match. When he saw the car he mentioned that he had to listen to me always talking about how I wanted a BMW. He was right… I had wanted one since before I could drive.

Later while having a pint and getting a Growler fill at the old Troegs in Harrisburg a kid in a Jeep backed into the bumper. Cracked it badly enough as to replace the whole piece. He had left a note and his insurance took care of it but it was her first of many “bumps.”

On my way out of town on a business trip but still in Elizabethtown, I was stopped in the middle of the roadway while a mother duck and her many ducklings were crossing the road. The little furry ducklings were struggling to keep up and I watched as they waddled along.  I looked up and Dodge Ram was coming down the hill. I was at a dead stop. I looked at the ducks still in the road, looked up in the rear view mirror, looked at the ducks, heard the tires locking up on a big heavy truck and then held hard on to the steering wheel…. Crunch.

Everyone, the driver of the truck, the guy that did the estimate, the adjuster, the body shop guy all asked… “Where the ducks okay?” “Yeah… they all made it across okay.”

They put her back together again just like she was.

I drove like a mad man with my fully in labor wife in the passenger seat. I watched her hold on for dear life to the door handle while contractions coursed through her abdomen. Holding her hand telling her it was going to be okay while I made a 45-minute drive in 30. Thinking… Please don’t have this baby in my front seat.

Twice I watched helplessly as she was turned into a big blue golf ball as hail rained down upon her. Fixed both times.

Then two years ago she started to leak oil a little. Not bad… It was just a bit. I would say that she always did that but now it was a little more. It never leaked on the drive way or in a parking lot but the signs were there.

Electrical gremlins appeared with a dash that lit up like a Christmas tree. My tolerant wife never complained even though I know she never trusted the car after that. She knew I loved it and would never say a word.

Another car crunched the rear quarter panel a year ago. I was worried she would be totaled. But they fixed that too.

Eventually the oil leak became prominent and the car needed more investment than what she was worth on the paper. I dragged her on for months. The rear suspension started to sound like newlyweds on a cheap hotel mattress but I just turned up the stereo and tried to ignore that one speaker that is probably/maybe blown out.

The once vault like cabin of German steel now let in road noise, various other sounds resulting in a general din.

The one key stopped working even with a new battery.

The more than a decade old Bluetooth system in the car (one of the first) had always been flaky at best, but now was downright unreliable.

The engine still pulled like a freight train and the sound of the mechanical whirl of the inline six revving towards the red line was always sexy as hell.

She started without fail every time but as the cold weather came over the past two years she sounded hungover when doing so.

She had more horsepower than I needed but as much as I wanted.

RWD made driving in the snow and adventure by always fun. She was better at it than she should have been due to good tires.

Her name was Babe. I am really going to miss her.

Post-Script:

I drank a Brooklyn Beer Pennant Ale ’55 while writing this. It too was past its date.

I got to own my dream car from when I was a kid; a BMW. I always wanted a 3 series. This one, a 330i (E90), had the bigger naturally aspirated inline six. It was nearly perfect. Everyone should get to own their dream car.

All cars are female.

You should name you car.

Zoom… Zoom…

I Vote We Have a Drink

img_0624
This counts as an emergency.
There are a few events in any given year in which we all come together to experience an event together. The one that always comes to mind is New Years Eve. We stop to mark the passing of time, to recall the prior year and to revel in the hope of a new one.

But Election Day in America is not that much different. After going to the polls many of us will tune in to watch the votes be counted, to watch for the election of a new president and to hope.

So tomorrow, I hope you will have done your civic duty and then settle in like millions of Americans to watch and when you do it will likely be with your favorite beverage.

Therefore, I reached out to some friends of the blog and The Operation Shutdown to ask them what they would be drinking while watching the election. Hopefully this helps you pick the proper numbing/celebratory beverage of choice for your evening. Editorializations by me are in italics.

Friend of the Show Easy Pretzel: Molson Golden Ed. Getting used to Canadian beers may not be a bad idea.

Friend of the Show Ed Grohl: Sapporo Black Ed. Sapporo Black? That makes no sense…

Mick for BigFliesandMayFlies.com: Arnold Palmers. Ed. May I suggest adding some vodka and having an John Daly?

Reader Rick Hauck: Clara Grisette by Hill Farmstead Brewery Ed. Only 4.00% ABV? That might not be enough.

Chelsie Markel of Stouts & Stilettos and It’s a Brew Life: Parradox Barrel #38 Salty Lemons

Bryan D. Roth of This Is Why I am Drunk: Prairie Standard and Lagunitas Born Yesterday

JP, special guest from Ep. 2 of The Operation Shutdown: Lagunitas Sucks Ed. Please do not go back and listen to Ep. 2

Sara BozichI’m of SaraBozich.com will be drinking bourbon. Ed. I think she is a little worried about the volume of bourbon that tomorrow night will take.

Tierney Pomone from Stouts & Stilettos: “Bourbon because ‘merica!” Ed. I half expected Four Loko.

Perpetual Intern Jimi Werner will be drinking BBA Troegenator and Blizzard of Hops. Ed. I half expected Perpetual IPA.

Bradalynn Armstrong of ZerØday Brewing Company: Will be also drinking from her own tap lines, she will be having a couple glasses of Gail. Ed. Also Zeroday is doing a special tomorrow for those that voted.

Faithful listener Nicole: Drano Ed. 3 caps on Untappd!

Long time reader and fellow LengenDairy brewer Eric will be cracking open a Tröegs Brewing Flying Mouflan. Ed. Look for more about LegenDairy Milkshake IPA soon!

Tim Myers:  Woodford Reserve Ed. Whiskey is a solid choice.

Reader Brad: Blizzard of Hops if he can sneak them into the maternity ward Ed. Labor pains or election pains?

Reader Sean: Lagunitas Born Yesterday and Victory Brewing Co.’s Harvest Ale

I will be drinking Evil Twin Brewing’s Molotov Cocktail IIPA and Even More Jesus, some of the above pictured Wild Heaven Craft Beer Emergency Drinking Beer, and if necessary some bourbon.

Post Script:

This is a non-partisan post.

Beer crosses the aisle.

If you are planning to comment here about some candidate let me stop you right here. I have few readers and even fewer commenters. Trolling here would be as massive a waste of time as a troll could find on the Internet.

I am Bearcat and I endorse this message.

Ep. 11: Not The Only Beer Girl

In Episode 11 of the Operation Shutdown, I welcome special guest Sara Bozich. Sara is the constructor and conductor of SaraBozich.com. Sara was kind enough to join me at the last minute to discuss some beers for the upcoming holiday season.

When Sara isn’t toiling on her famous Weekend Roundup and her blog, she is working as a writer and producer for GK Visual. Sara is also part of the machine behind Harrisburg Beer Week.

Be sure to check out Sara’s upcoming holiday party. Tickets are on sale now (special discount until Monday, November 7th).

sara

A big thank you to Sara for coming on the show. You can follow her beyond her very nice blog mentioned above via Twitter, Instagram and Facebook.

Beers We Drank

Troegs Independent Brewing: Master of Pumpkins (2016)
Epic Brewing: Tart and Juicy IPA
Atwater Brewing Lip Lock Cherry Stout
Troegs Independent Brewing Perpetual IPA

Beers Discussed:

Dogfish Head Punkin
AleSmith Numbskull
East End Brewing Co. Gratitude
Sierra Nevada Big Foot
Troegs Independent Brewing Flying Mouflan and the BBA Flying Mouflan
Voodoo Brewing Co. Caution Contains Pumpkin
Troegs Independent Brewing Hop Knife
Evolution Craft Brewing Rise Up Stout
Weyerbacher Berry Monk
Dogfish Head World Wide Stout
Great Lake Brewing Christmas Ale
Victory Brewing Winter Cheers
Penn Brewery St. Nikolaus Bock Brewers Reserve
2SP Brewing in Aston, PA
Sierra Nevada Celebration Fresh Hop Ale
Millbock 12 Hops of Christmas (Hey Alan… Bring this back at Boneshire Brew Works)
Millbock Funky Toos and Golden Took
Troegs Independent Brewing Blizzard of Hops and Double Blizzard of Hops
Crystal Ball Brewing Cold Weather Wheat and Coconut Porter
Pete’s Wicked Ale
ABC Water Gap Wheat 
Ithaca Beer Co. Flower Power IPA
Dogfish Head 90 Minute IPA
Crime and Punishment by Arrogant Brewing (a spin-off of Stone Brewing Company)
Free Will Brewing Co. Sara’s Sweet Heat and Safeword
Ballast Point Habanero Sculpin
Allagash Brewing Company White
NoDa Brewing Company Hop, Drop and Roll

Link Dump:
Jimi the Intern (official bottle opener for Sara) Know Your Brewer posts, Alan from Boneshire, Bruce from Evergrain, Delutis from The Brewery of Hershey
Sara’s Team
Sara’s Weekend Roundups
The Burg
Susquehanna Art Museum (Pop-Up November 9th)
Appalachian Brewing Company
Momo’s BBQ
The Beer Connoisseur
President Santos Tweet
Sports Night
Sorkins Next Projects
Jersey Mike
Off the Record Podcast
McGrath’s Pub
Shady McGrady’s
Start Up
Dravosburg
Upper St. Clair
Rosé Wine
Blue Diamond Merlot by Coppola Winery
George Duboeuf Beaujolais Nouveau

Be sure to stick around for the After Show.

You can listen by clicking above or find The Operation Shutdown on iTunes. If you use iTunes, please consider subscribing. If you enjoyed this podcast, please consider leaving a review and sharing it with a friend.

Cheers!

Ep. 9 What’s a Ffej?

In Episode 9 of the Operation Shutdown, friend of the show Ed Grohl and I welcome special guest and beer bon vivant Ffej Herb from Troegs Independent Brewing.

ffej-3
Ffej and his best friend Pleepleus

In this episode we discuss: Ffej’s travels far and wide for good beers, his love of goats and his stuff animal collection, the epic party that is Ffej of July, #PairsWellWithNow, Ffej’s band Solar Federation, and we take a look behind the curtain at Troegs; specifically the making of Nimble Giant and maybe some news of an upcoming release.

Many Thanks to Ffej for coming on the show. Be sure to read his very nice blog The Pour Travelers, follow him on Twitter (@FfejHerb) and check out upcoming shows from his plethora of bands.

Beers we Drank:

Wild Elf – Troegs Independent Brewing Co.
Murren River – Pizza Boy Brewing Co.
Single Hop Series: Azacca – Flying Dog Brewing Co.
Fort Street – Trillium Brewing Co.
Tears of the Entitled – Pizza Boy Brewing Co.
Impending Descent (2015) – Independent Brewing Co.

Show Notes/Links:
The Beer Mapping Project (A little spammy, consider using a content blocker.)
Goat races Slyfox
Goat Races in Middletown, PA
Goat screaming videos
Slayer’s Angel of Death with a Goat
Pleepleus and Drinking Made Easy
Three Sheets (TV Show)
Tears of the Entitled blog post
Barrel Aged Impending Descent
#PairsWellWithNow
Solar Federation (Ffej’s Rush Tribute Band)

Other beers and breweries mentioned (not a complete list):

Selin’s Grove Brewing
St. Boniface – Maple Porter, Padeia
Saucony Creek – Maple Mistress, Hop Suplex, Baloney Beer
Hidden River Brewing Company
Stickman Brews
Oakbrook Brewing Company

Be sure to stick around for the after show where Ffej gives us his thoughts on the Operation Shutdown’s Central PA Six-Pack and Ed is far too drunk for podcasting.

You can listen by clicking above or find The Operation Shutdown on iTunes. If you use iTunes, please consider subscribing. If you enjoyed this podcast, please consider leaving a review and sharing it with a friend.

Cheers!

Disclosure is Like a Fine Pilsner

b6fea7d5-d60f-4bba-862c-e953f603b750
Blogging… If it looks like this you are doing it wrong.
If this post offends you, it is probably because you write about beer and it hits a little too close to home.

If you don’t write about beer, then this post will be unlikely to offend you and you will without a doubt agree with it.

You see, there are plenty of beer bloggers that receive media kits or invitations to breweries. This a great thing and it is an important part of marketing for brewers. It also helps bloggers and readers. Unequivocally… this is a good thing all around in my opinion.

Bloggers can use these opportunities to learn more about a brewery or a new beer that is being released. For the reader, it is a look inside the business or an opportunity to learn about a new choice on the market for which to watch.

Many beer bloggers, video bloggers (YouTubers), or podcasters are not journalists by trade; me neither. But that does not mean that some of the basic tenets of journalism do not apply when plying this hobby or in some cases a business. The one that regularly gets short shift is disclosure of what I described above; free beer.

When bloggers receive early access, media kits, or free beer along with a back stage view of the brewery they should provide that information in the blog post or video review. Many do just this. Many clearly do not.

I have been offered free beer from a couple local brewers. The unspoken inference was that I would write about it. I have declined each time. This is not some noble act. It is simply that I am not interested in feeling obligated to write something on this blog. It is already way too hard to find the free time to post what I feel like writing without obligation.

I recently had a local brewery on the podcast. They offered to provide me with a couple bottles of their beer to drink during the show. I politely declined and paid for it myself. I mentioned that fact on the show.

Transparency is a political buzzword. The word gets tossed around by everyone to the point of being meaningless. Who is against transparency? But the lack of transparency on the part of many bloggers is unacceptable.

If the interaction between the brewer and the blogger or YouTuber is as clear as a milkshake IPA then the blogger is not doing his job. It is not the brewer’s job to say who has been offered products, lodging, or money. That is on the writer.

So bloggers and YouTubers… If you are reading this and you have been clear with your reader about disclosure then you understand and agree, but if you don’t agree what does that say about your relationship with your readers?

Ep. 8 : The Central PA Six-Pack

Operation Shutdown cover art 3

In this episode of the Operation Shutdown, I am joined again by special guest Tierney from StoutsandStilettos.com. This time we discuss former guest Bryan D. Roth’s The Six-Pack Project and offer our take on a Central PA version.

The point of The Six-Pack Project is to identify six local beers that best represent our area’s craft beer offerings. Bryan lays down a couple rules:

1. This isn’t simply a “best of” list. The goal is to pick a collection of six beers that represents your state and/or state’s beer culture.
2. Beer must be made in your state, but “gypsy” brewers are acceptable, so long as that beer is brewed with an in-state brewery and sold in your state.
3. Any size bottle or can is acceptable to include.
4. Current seasonal offerings are fine, but try to keep selections to year-round brews as much as possible. No out-of-season brews preferred. Specialty or one-off brews are not allowed.

Be sure to check out Bryan’s blog This Is Why I’m Drunk and the other lists on from his Six-Pack Project.

After you listen, if you want to flame Tierney or I for the our selections, be sure to yell at us on Twitter: @tyrannytierney and @BearcatOnBeer. We are ready to defend our hot takes!

What we were drinking:

Troegs Independent Brewing Scratch 256
Neshaminy Creek Brewing Co. Shape of Hops to Come
WeyerbacherBrewing  Imperial Pumpkin Ale (2015)
Pizza Boy Brewing Co. Sunny Side Up Stout BBA

The Central PA Six-Pack:

Troegs Independant Brewing Dreamweaver
Victory Brewing Company Prima Pils
Yuengling Porter
Stoudts Scarlet Lady ESB
Troegs Perpetual IPA
PizzaBoy Brewing Co. Sunny Side Up Stout

Honorable Mentions:
Victory Brewing Company Dirtwolf
Selin’s Grove Brewing (Sasion De Peche)
ZerOday Brewing Company Mango Hab
Liquid Hero Brewery Juste Le Bout Saison

Other mentioned beers/links —
Victory’s Parkesburg location
The Shape of Jazz to Come
The Shape of Punk to Come
Troegs’ Open Top Fermentation (This is a cool video)
Elysian Brewing Pumpking Punkuccino
Southern Tier Brewing Co. Pumpking Cold Press
Stone Brewing Crime and Punishment
Tattered Flag in Middletown, PA
Millworks, Harrisburg PA

Be sure to stick around for the After Show. Special thanks to Tierney for coming on the show.

You can listen by clicking above or find The Operation Shutdown on iTunes. If you use iTunes, please consider subscribing. If you enjoyed this podcast, please consider leaving a review and sharing it with a friend.

Cheers!

Ep. 7: Modern Thinking on Selling Out

In Episode 7 of The Operation Shutdown I am joined by friends of the show Easy Pretzel and Ed Grohl.

money

This time we discuss breweries selling out and the recent hot take from Modern Times out of San Diego, California.

Beers We Drank:

Ballast Point Brewing Calm Before the Storm
New Belgium Hoppy Blonde
Victory Tandem
Sierra Nevada Hop Hunder (Johnstown Brewing company glass)
Sierra Nevada Otra Vez

Show Links:

Modern Time Blog: This is required reading for the show. Sorry, if this feels like homework.

Aaron Goldfarb’s story that set off the above link. (You are going to have to read this one too.)

Victory merger with Southern Tier

Oskar Blues bought Cigar City for $60 million; which seems like a bargain.

Beer World’s Closings

Zuckfoltzfus of Mount Joy

Al dumps bad beer

PennLive 10 New Central PA Breweries

The Windber Hotel Johnstown

Johnstown Brewing Company

This Is Why I’m Drunk and Friend of the Show Bryan D. Roth

Vertical Epic ’02 and the rerelease VE-02 2.0

No After Show this week because things like work got in the way… Most of it was not fit for public consumption anyway.

You can listen by clicking above or find The Operation Shutdown on iTunes. If you use iTunes, please consider subscribing. If you enjoyed this podcast, please consider leaving a review and sharing it with a friend.

Cheers!

Ep. 6: A Proclivity for Beer

Fetish Label
Fetish Brewing Company has some really fresh labels.

In  Ep. 6 of The Operation Shutdown I am joined by friend of the show Ed Grohl and very special guest Mike Simpson from Fetish Brewing Company. Their beer is brewed and locally distributed in Lancaster County, PA. As it states on their Facebook page Fetish is “Lancaster’s sexiest smallest brewery, we make each beer by hand for a small community of local beer drinkers & we’d like to make a few for you too.” I could not have said it any better.

We had a great discussion about, Fetish’s business model, Lancaster brews, brewery equipment, what does it mean to brew small and local, and the name of Ed’s cat.

Beers we drank:
Fetish Submissive
Feitsh Bumble
Fetish Vinnie
Flying Dog Heat Series Carolina Reaper Peach IPA
Troegs BBA Troegenator

Show Links:

My 2015 post on Fetish Brewing Company

WTF is a CSA?

Spring House Brewing Co.

Lancaster Malt Brewing Co. (The former name of Lancaster Brewing Company)

Lancaster Central Market (Which is awesome.)

Mean Cup (Which has the coolest logo ever. Full stop.)

Ballast Point and The Billion Dollar Deal (This link has autoplaying video… I am sorry.)

Yes…Someone in Lancaster Country really did have relations with a minipony.

Special thanks to Mike for taking time from his busy schedule to talk with us. There is tons of good stuff in here. You can find Fetish brewing on Twitter, Facebook and Instagram. If it is not sold out already (and I both hope it is and that it is not as there were only 4 tickets left when we taped) check out Fetish on the Farm. I would love for an Operation Shutdown listenter to be the one to buy the last ticket.

Update — It just sold out this morning. So happy for them! If you missed, it go next year. I am going to be there.

Also, if you listen to the show and are going to Fetish on the Farm be sure to tell Mike and the guys you listen; that would be cool. You can tell them it was probably not the worst mistake they have ever made.

You can listen by clicking above or find The Operation Shutdown on iTunes. If you use iTunes, please consider subscribing. If you enjoyed this podcast, please consider leaving a review and sharing it with a friend.

Cheers!

Post-Script:

Shit… You are doing this here too now, Bearcat?  Yes.

This week we are trying an “After Show.” So keep listening after I hit stop.

Think of the Aftershow as the post script for a weird Bearcat on Beer blogpost but in audio form.

I think it works and plan on making this a regular part of the podcast. If you like it, leave a note below or let me know on Twitter. If you think it sucks, yell at Ed on twitter.

Napster, Music with Daddy Issues, and NE IPAs

Napster Bad Beer Good
Lars Ulrich can go to hell.

There are two pieces of technology in my lifetime that immediately after I saw them I understood everything would be different going forward.

The first was Napster.* The summer before Napster turned all of Gen X into pirates, my college strung all the dormitories with high speed internet lines in every room. It was uncanny.

I will never forget the awe of watching Heart of Glass download onto a computer in 30 seconds and then playing it out the booming speakers of my roommates DJ level audio equipment. The Internet officially grew up in that instant for me. Connectivity was real and it was profound.

At that moment everything changed. The music industry in this country can be broken into pre-Napster and post-Napster eras. Nothing was ever the same once music could be stolen.

Similarly, the first time I got to try a North-East Style IPA I knew this would be a shift.

For me, it started like it does for many people coming to this style, with Heady Topper. Here was a beer with moderately high ABV, hazy looks, solid mouth feel and juicy crushable flavors that makes it quaffable. It was unlike anything I had experienced before in an IPA.

The West Coast style IPA hop bomb had been put on notice. We have a new player in town.

Since then Tired Hands, Lawson’s Finest Liquids, Maine Brewing Company and Hill Farmstead Brewery have crossed my lips. I am now actively seeking Tree House Brewing Company, Trillium Brewing Company, 14th Star Brewing Co.,and others.

West Coast IPA still have their place. In years past, I made a special trips for Blind Pig and Pliny the Elder and the Younger. I love Racer 5 and Sculpin. Sierra Nevada Torpedo is a widely available classic. I have sought out some of the greatest of these hoppy, bitter, and floral beers and plan to continue to enjoy them. But… its the NE style that gets me excited now.

This past weekend I saw Everclear in concert at The Vineyard at Hershey for their annual Merlot and Flash Gord’n release party. It was nostalgic listening to music from my high school years. Music that pumped from my beloved Sony Discman into my car stereo through a cassette tape adapter.

Everclear is both pre and post-Napster. Pre-Napster, the music industry was in balance. Music labels controlled the distribution, consumers paid too much, and artists got screwed by management. It worked…in a sense. After the Napster revolution the revenue plummeted, control by the labels went to hell, and artists still got screwed.

While I was standing there listening to Art Alexakis embody the North West grudge sound and singing about his deadbeat dad, I sipped on a solo cup of Hippie Ki-Yay! by Brewmaster Ryan DeLutis for The Brewery at Hershey. Its a juicy and fruity NE Style IPA, as hazy as it is crushable.  As such, Hippie Ki-Yay! rises with this newest wave of craft beers.

Is the NE IPA here to break up the West Coast IPA’s reign of dominance? Unlikely and only time will tell. Yet, the differences between the two styles of IPA is stark. A well done West Coast IPA is floral, bitter, and in its most extreme, punishing to the palate. NE IPAs are crushable, easy drinking with low bitterness and a subtle sweetness boosting the citrus of copious hops.

Everclear’s second album So Much For the Afterglow was their biggest success.  Debuting after the MP3 file sharing revolution, the album’s title could have been a send off for the height of a once dominate industry. Unlike Napster crumbling the foundation of music, NE IPAs should be welcomed as a buttress to a growing movement.

Ryan DeLutis’ Hippy Ki-Yay! shows a brewer coming into his own after several years of plying his trade professionally. While not quite to the standard of the stalwarts of this burgeoning style it is very good nonetheless. In Hippy Ki-Yay!, the Citra and Mosaic hops come through but minus the punishing bitters of the west coast style variants while having that full bodied mouth feel. More importantly it is a way to try the NE IPA style minus the hundreds of miles and days stalking around New England bottle shops and breweries.

It is a very good beer that shows even the small local breweries can push a revolution.

Post-Script:

*The second of the two pieces of tech was when Steve Jobs introduced the first iPhone. No one had any way of knowing that it would become the most successful piece of hardware in tech history. What I did understand immediately was the power of having the Internet in your pocket. I assumed it would change everything and I had to have one. I still love my iPhone(s) more than any other piece of tech I own. They are personal.

I am also a Apple Fanboy so take all that with the biases regularly associated with this disclaimer.

If you are a Gen Xer you really should watch Downloaded a 2013 documentary about the rise and fall of Napster. It is very, very good and a great run through the music of our youth. Also it has a bunch of Kurt Loder MTV news clips.

Listening to Everclear these days it is easy to assume that they have more daddy issues than can be found on a porn set.

The first time I had Blind Pig down at Monk’s Cafe in 2012 it was easy to see how this beer sparked the West Coast IPA. Years later I would get to enjoy Russian Rivers’ Pliny the Elder and the Younger. Transcendent beers still to this day. The West Coast IPA style is not in decline in my opinion but the NE style is making waves.

Vineyard at Hershey had 10,000 people come out to see Everclear. I never would have thought they would get that many. I don’t think they did either. Beer lines were very long. But word is they plan to deal with it next year with more taps to get shorter lines.

Hippie Ki-Yay! is better than Hoppy Ki Yay by Lonerider Brewing Company out of Raliegh, NC, which I also liked. But the name with the “Hoppy” works way better than Hippie. Sometimes being first pays big dividends.

Also the art work for Hippie Ki-Yay! just does not work for me. Is that a hippie Bruce Willis/John McClain? That is just wrong on so many levels. But it is way better than the stupid meme at the top of this post.

Die Hard is a Top 5 movie of all time and it is the greatest Christmas movie of all time. Period.